When the internet has become a widely-spread network of services, it became apparent that its marketing possibilities are immeasurable. Various services started selling their own products online, as services, to online users. This principle of unlimited, versatile approach has come to be known as XaaS, or Everything as a Service.
It’s not a strategy or even an approach really. It’s simply a concept of selling and buying services/products online. It can be expressed in several principles:
It basically states that, in the network of internet, you can buy nearly everything, and it’s going to work out for you better than if you were to use your device without these services or buy similar stuff elsewhere.
Naturally, it’s a lot to absorb at once, considering how all-encompassing this concept seems to be. But it’s actually very specific to the internet. This concept uses a lot of advantages and benefits the Web can provide, and you likely enjoyed some of them over the course of your life many times.
So, it’s vital to understand what this concept means in practice. Even more so, considering that you can utilize it to move your business online and increase your sales there.
Although you can sell anything online, there are several major types of services that get sold here more than anything else. This includes SaaS (Software), HaaS (Hardware), DaaS (Data), and much more. It’s not just a happy coincidence that these and many more are so successful as part of the XaaS principle. They enjoy the advantages offered by it to the fullest.
Software as a Service and Hardware as a Service are two of the oldest and most popular types of XaaS services. XaaS is a marketplace for everything online, characterized by its scalability. You can basically buy something that can benefit you if you are already present on the internet and use it as effectively as possible.
As evident, the XaaS can be used for anything. It’s a useful system that allows people to buy services and products without spending much time. It’s also great for outsourcing, and it can be traced in one of the other kinds of XaaS models, including the SecaaS (Security) and DaaS (‘Desktop’).
Now that we have a lot of examples of XaaS in practice, let’s condense all of that into a list of benefits. These mostly apply to businesses because it’s a business model. However, some are also applicable to individuals.
Any business consists of multiple aspects and processes that need taking care of. It doesn’t just include hardware and software (if you’re going for an online presence, which is commendable), but also transportation, communications, and more. Some of these can’t be installed on your own, so you’ll have to have someone do it for you.
Nonetheless, in many cases, you can carry the burden yourself, and it’s particularly relevant for the small businesses that don’t actually have as many problems. At this stage, transportation, for instance, can be taken care of without delegating it to someone on the internet.
Although this model can provide you any service or product without having to spend much time looking for it, it’s not always wise. It still costs money, and often you’ll find that doing the same thing on your own or buying it outside of XaaS is cheaper and simpler.
In general, the downsides of XaaS are that they don’t provide as much scalability if there isn’t a lot to scale in the first place. Moreover, all the advantages mentioned above fade if the business simply doesn’t have enough responsibilities to justify the acquisition of various services.
In the end, the greatest disadvantage of Everything as a Service is that many of these services are costly compared to typical services or even not using anything at all.
For the bigger businesses, XaaS is absolutely critical. There are only a few companies that don’t delegate a portion of their responsibilities, tasks, or issues to services simply because it’s easier, less time-consuming, or more effective this way.
It’s also very helpful to individual users, especially considering that much of what you can buy online makes a person’s everyday routine much easier. Businesses don’t benefit much from food deliveries, taxi services.-, or other small services. They are of no use if you want to maximize your selling capabilities as much as possible.
It’s not really a competition, and also not a question of using or ignoring XaaS. You will use some services that are part of this larger model in one way or another to the benefit of your business.