Internet was used by businesses as a place to sell their products/services or as a marketing playground before. Although it obviously meant they had to create their own environments online, those were rather primitive. It gradually became simple and accessible, which enabled the PaaS model to become popular and universal.
PaaS (Platform as a Service) is a model that supports countless online services that provide a place, resources, and solutions to create your own, highly customized online environment. These are creation kits, and you can use them to create apps, websites, and other forms of an online presence.
It must be evident to any rapidly growing business that an online presence is highly beneficial and lucrative. You must have sale and marketing solutions online that belong to you, otherwise, you’ll lose potential results and maybe even break your business.
A proper online presence consists of:
You obviously can’t just start making these right away. They require expertise and technical solutions. And even then, quality control should be in order because the internet is a highly competitive place – you don’t want your app to look inferior compared to the competitors.
So, you’re given several options. The two most common ones include manual creation and PaaS. Creating your online presence manually means you’ll have to find programmers, website-building solutions, coding solutions, pick proper resources, and compile all of this mess into one cohesive piece.
Platform as a Service, however, has all of that covered. PaaS services commonly give you all the necessary software you need to create an app/website, hardware that supports this software, as well as a user interface (UI) that allows you to have a much more comfortable experience creating your business environment.
PaaS is a means to achieve your goal without dispersing and trying to collect all the necessary stuff from various sources.
PaaS must feel like a sound solution to many problems after this quick introduction. However, it’s likely still confusing because it’s not a technical solution that can be strictly defined and explained – it’s a model of selling your hardware & software to people who need it, so that they can create apps and other things your products are good for creating.
As a result, you get a ‘platform service’ – an all-encompassing solution that allows even the most uninformed users to create a sound online presence simply because it’s built to be comprehensive and effective by knowledgeable people. It saves time and effort on anyone’s part big time. Examples of such platforms include WiX, WordPress, and Flippet.
All of these provide a comfortable environment for the creation of websites, blogs, marketing solutions, and apps. They operate on a pay-as-you-go basis, meaning you regularly pay for the privilege of using these. Naturally, there are many platforms, and they all have their own pricing policies, which aren’t too costly nowadays.
This system hasn’t been created on its own. It’s actually inspired by the Hardware as a Service & Software as a Service models that preceded PaaS. These follow the same principle – they sell you special kits of hardware or software precisely for your needs, which is much simpler than if you’d scrounge all over for them.
There are many good reasons to try these PaaS-based solutions, and some of them aren’t as apparent as you’d think. There are many subjective upsides that businesses usually mention when asked about these platforms, and that includes availability, flexibility, and so forth.
While it’s true, PaaS has other, more objectively better advantages worth checking out.
It’s a great system, no doubt about that. However, like everything, it has its flaws. It’s no panacea, in some cases, you might want to work without these solutions, and in order to understand that you need to first compare the pros and cons of PaaS. You know the merits. As for the shortcomings – there are a few of them.
PaaS is a miracle system in many ways. It’s a part of the bigger XaaS (Everything as a Service) approach that basically means that all of the tools that you need to achieve your goal are stored in one package, and that this package can be readily reached online.
Platform as a Service is one of the more popular manifestations of this concept because it is comfortable and simultaneously absolutely critical to businesses. There are reasons to not use services of this sort, but they are overshadowed by the sheer usefulness of these solutions.
If you decided to not use PaaS because it’s not your cup of tea, it’s alright. But you still need to develop your online presence, and there are increasingly more and more services that help you do it. If you don’t like PaaS, you could still use HaaS, SaaS, or IaaS to help you along the way.